M VZN – DND (feat. Vxlious) | 0-100k in under 1 Month!
For M VZN (pronounced "em vision"), the release of DND featuring Vxlious was more than just another drop… It was a turning point. Coming into this campaign, M VZN had fewer than 1,000 monthly listeners. Within just three weeks, everything changed. This song gave him a big moment: fun, bouncy, and impossible not to move to. Sometimes, a track connects simply because it's a bop, and DND was exactly that.
Here's a deeper look into M VZN and Boost Collective's results:
Monthly Listeners
<1K to 22K in 3 weeks (+3,139% growth)
Total Streams
1K to 100K in 3 weeks (+6,464% growth)
Spotify Saves
10,000+ saves with 5.1 stream-to-listener ratio
Multi-Platform Success
15K+ Apple Music streams, campaign started August 13, 2025
Let's dive into the full breakdown.
The Results
M VZN's campaign launched on August 13, 2025, and the results were nothing short of extraordinary. In just 3 weeks, we achieved:
These numbers represent the kind of viral momentum that transforms careers. The stream-to-listener ratio of 5.1 indicates incredibly strong engagement—listeners weren't just discovering the track, they were playing it on repeat.
Quote from Boost Collective
"Sometimes… a song pops just because it's fun," said Boost Collective Co-Founder Ronan Mullins.
"So often we try to connect a song to a moment. We build content that fits into a box. We obsess over how a song makes you feel. With this one… it was just fun. And all it took was fun content. As my team puts it—it's just a bop."
Tools We Used
- Direct-to-song ads: through Meta → Boost Collective Direct-to-Song
- Viberate: Artist analytics across DSPs
- Spotify for Artists: Real-time tracking of streams, followers, and saves
- Hypeddit: Smart links for tracking off-platform engagement
These tools gave us full visibility across all platforms to track audience behavior, ad performance, as well as platform-level growth.
What We Did Right
Obsessed over CPC to ensure ad spend efficiency.
Tested multiple ad sets until a winner was found.
Used the artist's Instagram to build trust and credibility.
Kept momentum rolling by scaling ad spend at the right moments.
What Happened
The song took off in Germany, so we doubled down.
Spotify's algorithm reacted—DND landed on Discover Weekly, DJ playlists, mixes, and algorithmic radio, bringing in tens of thousands of organic streams.
By pushing the budget early, we got the song over a 40 popularity score faster, shocking the algorithm into action.
The song was also slotted into Discovery Mode quickly, amplifying results.
Markets targeted: Tier 1 countries (USA, Canada, Germany, France, etc.)
Creative Strategy
For this campaign, the creative mattered less than the vibe. The pull wasn't a storyline, it was the "fun factor" that carried the campaign forward, making it an easy sell to new listeners.
Future Projections
Expected streams in 12–14 months
Budget recoupment in same timeframe
Long-Term Impact
We've given M VZN something rare: momentum
This campaign created leverage he can build on, whether for bigger releases, collaborations, or label opportunities. DND gave him proof of concept that his music connects on a wide scale.
What's Next for M VZN
To build on this success, we recommend:
Now that momentum exists, fan content can amplify it.
Partner with artists hitting 20K+ monthly listeners to cross-pollinate audiences.
Build M VZN's personality and audience on socials.
Connect with fans in real time to turn streams into community.
The Boost Collective Difference
This campaign wasn't about luck. It was about:
We don't guarantee streams. We earn them through strategy, testing, and hard work. M VZN's campaign is one example among many.
If you're serious about your music and want a team that knows how to scale real growth—without shortcuts or shady tactics—we're here to help.
Get Started With Boost CollectiveYour fans are out there. Let's go find them.