How Conley's Absent Minded EP Hit 400,000+ Streams Through Meta & TikTok
TLDR; Nashville vocalist Conley partnered with Boost Collective to promote his Absent Minded EP, achieving 400,000+ streams across platforms and growing his monthly listeners from 10K to 30K—proving that authentic promotion can drive serious results when executed strategically.
Here's a deeper look into Conley's campaign results:
Total Streams
400,000+ streams across all DSPs
Spotify Saves
21,000+ saves on Spotify
Monthly Listeners
Grew from 10K to 30K peak
Let's dive into the full breakdown.
Who is Conley?
Conley is a vocalist from Nashville carving out his lane as the Midwest Rockstar—a unique blend of metalcore, punk, and raw emotion. Originally starting in hip-hop back in 2019, his sound evolved over years of experimentation.
The turning point came in 2022 with "Starlight," a collaboration with LECADE that hinted at a more genre-blending direction. Fast forward to 2025, Conley has fully embraced the darker, heavier tones that define his signature sound.
His latest project, the Absent Minded EP, is his most focused and ambitious release to date.
The Challenge
Conley came to Boost Collective initially for our Direct-to-Song Ads Service with his single "Unbeknown." The track was already gaining traction on TikTok, and together, we scaled it to 100,000+ streams in 60 days.
But Conley wanted more—a full project rollout that would build a world around his music and convert new listeners into fans.
The Strategy
We built the Absent Minded EP campaign with one core idea: leverage the momentum from "Unbeknown" to drive streams to the entire EP. Here's how we executed:
Waterfall Placement
Creative Direction
The Ads That Hooked Listeners
The ad videos we ran played off Conley's sense of humor and raw vulnerability. We launched over 20 unique creatives featuring Conley behind a microphone in a dark, green-lit room, portraying a hopeless romantic reflecting on the grim reality of a broken relationship.
Viral Hook Examples:
Fans connected the dots between these emotionally charged, funny snippets and the music itself—resulting in massive engagement and streaming growth.
Budget & Execution:
The Results
First 30 Days Post-Launch:
As of July 25th:
High Save Rate = Long-Term Streams
The EP's save count signals strong listener intent, meaning long-tail growth for months (and years) ahead.
Why It Worked
TikTok Synergy
Leveraged existing TikTok momentum with targeted Meta ads for maximum impact.
Visual Identity
Consistent green aesthetic across all campaign visuals created a memorable brand.
Waterfall Strategy
Strategic track ordering and ad targeting maximized listener retention.
What's Next for Conley?
The Absent Minded era is just the beginning. With this EP setting the tone, Conley is solidifying his Midwest Rockstar identity—and the numbers prove real fans are listening.
Want to learn how we can help you achieve similar results? Let's create your success story.
Get Started With Boost CollectiveYour fans are out there. Let's go find them.